Introduction
Text-to-speech (TTS) technology allows text content to be converted into natural-sounding audio. This opens up many possibilities for businesses to leverage TTS to improve operations, marketing, customer service, and more. In today’s world, TTS presents an opportunity to engage customers and employees through a new medium.
How text-to-speech can be used for business
There are several key ways businesses can utilize text-to-speech technology:
- Customer service – TTS can be used to automate customer service interactions. Customers can get instant answers to common questions without having to wait on hold.
- Marketing – TTS allows you to easily create audio ads, podcasts, explainer videos, and other audio content from text. This expands your marketing reach.
- Training & education – Use TTS to convert training materials, employee manuals, and e-learning content into audio formats for consumption on the go.
- Audiobooks – Convert journals, reports, newsletters, and other business documents into audiobooks for engagement.
- Assistive technology – TTS helps provide materials in audio format for visually impaired employees or customers.
- Voice-enabled applications – Integrate TTS into IVR systems, virtual assistants, and voice apps to provide an interactive audio experience.
The different ways you can use text-to-speech for business
Here are some specific examples of how TTS can be utilized across business functions:
How to use text-to-speech for customer service
- Automate responses to frequently asked customer service questions – reduces wait times.
- Generate audio FAQs for self-service help on your website.
- Enable 24/7 customer support on voice assistants like Alexa.
- Provide voicemail messages or reminders to customers.
How to use text-to-speech to answer customer questions
- Analyze support tickets or live chats with customers to identify common questions.
- Create a knowledge base of answers to these questions using text.
- Convert the text to audio MP3s using a TTS tool.
- Program a chatbot or phone system to play the relevant audio file to instantly answer the customer query.
How to use text-to-speech to create marketing materials
- Convert blog posts and articles into podcasts.
- Create audio ads from ad copy text for streaming audio platforms.
- Generate explainer videos by combining TTS audio with slides/animations.
- Produce audiobooks from ebooks, reports, and other content.
How to use text-to-speech to educate your employees
- Convert new employee manuals, and training guides into audio formats.
- Create audio lessons from e-learning course materials so employees can learn on the go.
- Generate audio summaries from lengthy reports, financial data, or investment materials to deliver insights fast.
- Enable hands-free consumption of educational content via smart speakers.
How to use text-to-speech for marketing
How to use text-to-speech to create audio ads
- Write a script for your ad copy. Keep it concise.
- Use a TTS tool like AWS Polly to generate an audio file from the script.
- Clean up the audio and optimize it for the relevant platform.
- Distribute your audio ad via podcasts, streaming platforms, and smart speakers.
How to use text-to-speech to create audio content
- Identify topics that align with your content strategy.
- Write a blog post or long-form article around these topics.
- Use a TTS tool like NaturalReader to generate an audio version.
- Edit and optimize the audio for platforms like Spotify.
- Embed the audio on your website to increase engagement.
How to use text-to-speech to create audiobooks
- Take your existing ebook, report, and whitepaper content.
- Use a TTS tool like Speechify to convert the text to speech.
- Add proper pacing and inflection for a natural listening experience.
- Break the audio into chapters just like an audiobook.
- Distribute on audiobook platforms or your website.
How to use text-to-speech for education
How to use text-to-speech to create audio lectures
- Take the transcript of a video or in-person lecture.
- Refine the text transcript for clarity.
- Use a service like NaturalReaders to generate audio.
- Edit the audio for proper pacing and clarity.
- Segment the audio into logical sections for better learning.
How to use text-to-speech to create audio tutorials
- Write a script that covers the key steps and details of a tutorial.
- Ensure you explain each concept clearly in an audio-only format.
- Use an online TTS tool like Voicery to turn the script into audio.
- Break down the tutorial into sections and chapters. Add transitions.
- Distribute as a podcast or on platforms like Audible.
How to use text-to-speech to create audiobooks
- Take existing textbooks, training manuals, and reports.
- Optimize the text for the audio format.
- Use software like TextAloud to convert text to speech.
- Add audio effects for clarity such as pauses and emphasis.
- Structure the audio like an audiobook with chapters.
The future of text-to-speech for business
- TTS will become integral for omnichannel customer engagement across devices.
- Digital assistants, chatbots, and interactive voice response systems will leverage TTS widely.
- Personalized, dynamically generated audio content will be possible using context-aware TTS.
- TTS voices will become completely natural and human-like thanks to deep learning advances.
- Speech-to-text and text-to-speech integration will enable seamless audio/text conversion.
How to get started with text-to-speech for business
- Identify high-value use cases aligned with your business goals.
- Select a suitable TTS tool based on factors like voice quality, languages, and pricing.
- Start with a limited pilot project to test results before expanding usage.
- Fine-tune applications to maximize speech quality and accuracy for your use case.
- Monitor KPIs related to customer engagement, learning, and development to track impact.
Text-To-Speech Tools
Some popular Text-to-Speech Tools to consider.
- Wellsaid Labs Ai –>( Read Review )
- Eleven Labs Ai –>( Read Review )
- Murf Ai –>( Read Review )
- Speechify –>( Read Review )
- PlayHT –>( Read Review )
- DupDub –>( Read Review )
- Listnr –>( Read Review )
- Uberduck AI –>( Read Review )
- Descript –>( Read Review )
- Lovo Ai –>( Read Review )
- Verbatik –>( Read Review )
- Resemble Ai –>( Read Review )
Conclusion
Text-to-speech technology presents an immense opportunity for businesses to use audio in new ways. From customer service to marketing to employee training, TTS can help companies innovate and engage their audience. With high-quality TTS voices that sound human-like, the applications are vast. Companies that leverage TTS effectively will gain a competitive advantage in their markets. With the right strategy, planning, and execution, TTS can transform how your business connects with customers and employees.
